When done right, sales enablement is a powerhouse, linking marketing to sales, and ensuring they work in perfect synch, resulting in frictionless high growth.

Doing it right means understanding that the world has drastically changed in the past few years, and what used to work well no longer works that well.

One change is in the support of Business Development Reps (BDRs)—from a phone first, to an email first strategy.

This paper describes why that is and how you can upgrade your Sales Enablement practices to once more supercharge your BDRs and get your appointment booking rate to rise again.